.Manly Bands is a direct-to-consumer vendor of males's bands. The company introduced in 2016 after John Ruggiero, the co-founder with his partner Michelle, couldn't find a suitable wedding ceremony band.This is actually Ruggiero's second appearance on the podcast. In April 2021, our team talked about the business's starting, unique band products, and even more. Ever since, Manly Bands has actually acquired its producer. The production of bands coming from, say, Port Daniel's bourbon barrels or even Fender guitar strands creates engaging online video, mentions Ruggiero, perfect for storytelling on social networking sites and also somewhere else.The whole audio of our talk is actually ingrained listed below. The transcript is modified for size as well as clarity.Eric Bandholz: Give our company a review of what you carry out.John Ruggiero: My other half, Michelle, and also I started an on-line ring provider called Manly Bands in 2016 to deal with an issue of wedding celebration bands for males. Our company were actually only married. I possess sizable hands and could not locate a ring that I suched as that was not overpriced. My choices were getting coming from a catalog or even possessing something custom-made.I found yourself buying from a website. The band showed up in a flat mailer, with no package or even customer service. It was actually a horrible experience by today's ecommerce requirements.Our team obtained gotten married to, relocated to Florida, as well as needed a task. Our experts informed ourselves, "Our company are actually each business owners. Why don't we make our personal service?" We talked about the sorts of troubles our team would certainly observed and just how to fix them. My ring expertise came up, as well as our team decided to attempt to resolve it for other fellas.Our objective when our team began was to spend rent. We believed creating a couple thousand dollars a month from this will be actually wonderful. Our company considered it a lifestyle service, not high-growth. It was actually just Michelle and also me in our garage developing bands and sending them bent on customers. Our experts had hit on one thing. Our notification reverberated along with potential customers.Michelle and I make an excellent staff. I think of ideas, as well as she is actually the implementer. A lot of our results mosts likely to her imaginative thoughts. She names the rings and builds personas. She connects the bands to consumers. Explaining a ring only as "eight-millimeter black" really did not cut it.Our company developed rings from one-of-a-kind products, such as Jack Daniel's barrels or exclusive metals. Business removed. Ever since, our company've increased greatly. We now have more than 55 folks in the Manly Bands household. About half of those are ring professionals who function in our recently gotten manufacturing store in Utah.Bandholz: When did you obtain a manufacturer?Ruggiero: Concerning a year and also an one-half ago. Our company had actually been their customer for many years, so we understood them properly. Most of their organization was actually wholesale, which didn't enthusiasm us-- going to mom-and-pop jewelry experts. They preserved their retail consumers and brand. Our experts got a few of their assets and also delivered over workers.Bringing on a production group has actually been just one of the most ideal points our experts've done. It's been actually fabulous to go out there and also see all of them make rings out of Fender guitar cords or even metallic from an M1 Abrams storage tank.Bandholz: Just how performs internal production effect marketing?Ruggiero: It is actually been huge. Taking an electronic camera to the opposite side of the office and also recording the crew using lathes to cut the steel rods or even bourbon gun barrels into bands makes for extraordinary video. We have our camera staff on the market continuously. We make use of that footage on our social media sites as well as in our adds as well as email lists. Our team try to promote that because a lot of business in the men's band space don't produce. They fall ship or even purchase from foreign and after that transport it out. However we prefer it to last a life time as well as be actually something folks can easily take honor in.Our experts've possessed a lot of excellence along with our military ancestry assortment, where our team source special army materials. Our company possess the M1 Garand rifle stock, the hardwood part, from World War I. Enjoying our crew put that in the lathe and also reduced a part out for a ring is exciting.Our advertising for those bands refer to the past, the soldiers, where the item was made use of, and factors like that. My wife and also I researched filmmaking in university. Our team utilize our skills to inform and narrate. For example, I lately got an email coming from a consumer who shared that his grand daddy used to drive M1 tanks. The consumer gifted among those rings to his grand daddy, and also they possessed very an emotional substitution. It's nice to help consumers connect with their past times and also produce something purposeful.Bandholz: Where can folks buy a band from you?Ruggiero: ManlyBands.com. Our team possess photos on Instagram, also. I perform Twitter as well as LinkedIn.